May

19

New folded postcard formats make it easy to reward your members

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Although postcards are usually thought of as lead generators, postcards also offer membership site owners an efficient way to reward their members at frequent intervals. Postcards attract attention because they enjoy great “surprise” value. In an age of e-mail, RSS feeds, and instant messaging, postcards stand out in the morning mail. More important, messages are [...]

May

2

Are 2, 4, and 6-panel reference sheets an overlooked marketing opportunity for membership site owners?

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Have you consider packaging, or re-packaging, your membership site’s information as 2, 4, or 6-page reference sheets? Reference sheets condense complicated information into formats that can be displayed at a glance. Reference sheets can be used to create compelling list-building incentives, as well as high-value membership sign-up incentives.
What are reference sheets?
Membership site owners interested in [...]

May

1

Evaluating the content and design of your membership site’s public and member pages

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Membership site owners need to continually evaluate their site’s public and member pages with regard to best serving each page’s differing goals and visitor needs. The easiest way to do this is to ask yourself: “What is the most desired action I want newcomers to my website to take, and what is do I most [...]

Apr

1

Save time and keep in touch with members and prospects by creating weekly newsletters from daily blog posts

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A while back, in a previous posting, I referred to the blog content formula that made it practical for Bud Bilanich to create daily posts on his Success Common Sense blog. I mentioned that I was committed to doing the same thing with my Published & Profitable blog. During the past 90 days, I’m [...]

Feb

8

Teleseminar interview to offer copywriting tips and marketing ideas from Ben Hart, $500,000,000 direct response copywriter

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Next week, I’m conducting a special interview with Ben Hart for Published & Profitable friends and members. The title of the Interview is Direct Marketing Copywriting for Authors. Ben Hart’s letters and mailing packages have attracted more than  $500,000,000 in sales, donations, and fees during the past 20 years. 
Authors share several challenges with membership site [...]

Jan

11

Using printed reference cards to acquire new members and keep existing members

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I spent the morning further researching reference cards for subscription site membership acquisition and retention. By “reference cards,” I’m referring to 8 1/2 by 11-inch pages that reduce procedures, tasks, or software programs to a series of concise, very visual steps.
Reference cards can contain 2, 4, or 6 pages.
As always when doing research on the [...]

Dec

18

How to use curiosity to drive repeat visits to your membership site

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James Howard Kunstler, the outspoken novelist and social critic–author of The Long Emergency: Surviving the End of Oil, Climate Change, and Other Converging Catastrophes of the Twenty-First Century, among others– uses a simple, but compelling feature, to attract repeat visits to his website, www.kunstler.com.
Scroll down the home page, until you reach the Architecture section about [...]

Nov

27

Use print-on-demand color postcards to build and maintain member loyalty

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Today, color postcards, sent via First Class mail, are more powerful than ever. They offer membership site owners an excellent tool to build member loyalty. This is because printed and mailed postcards stand out in today’s e-mail oriented world.
At a time when your member’s e-mail in-boxes are probably overflowing with unread mail, bright [...]