Feb

23

How to use postcards to promote your membership site

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 I recently received a postcard sent by a membership site owner. The purpose of the postcard was to drive traffic to their membership site. Although the card was well executed–it’s design correctly reflected the web site’s colors and image, etc.,–there was a significant omission. The postcard did not provide me with a “reason why.”
The postcard [...]

Feb

11

How to use design to add value to white papers used for promoting your membership site

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Learn how to use design to add value to white papers and other membership site promotions and information products when Michael Stelzner, author of Writing White Papers, interviews me Wednesday, February 13. The topic of Michael’s teleseminar is Mastering White Paper Layout and Design: How Layout Improves the Perceived Value of a White Paper. Membership [...]

Feb

1

Advice for choosing titles for books, membership site bonuses, and permission based marketing incentives

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The title is one of the most important elements influencing the success of books, list-building incentives, or membership sign-up bonuses. No matter how good the contents of your book, report, or recording is, your title must attract interest, promote the value of your ideas, and differentiate your publication from the competition. To learn more [...]

Jan

28

Proofing tip for the titles of blogs created using WordPress

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Membership site owners who use WordPress to prepare their blogs should pay particular attention to the correct spelling of the titles of their blog posts.
Although WordPress spell-checks the text of their posts, WordPress does not check the spelling of the titles of their posts. Thus, it’s relatively easy for embarrassing spelling errors to appear in [...]

Jan

22

Writing resource for improving response to membership site landing pages, sign-up pages, and squeeze pages

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During a Published & Profitable interview I conducted with Rick Frishman, 30-year veteran author, publicist, and publisher, I was reminded of a book that might help membership site owners create more effective landing pages, sign-up pages, and squeeze pages. The book is Patrick G. Riley’s The One-Page Proposal: How to Get Your Business Pitch [...]

Jan

11

Using printed reference cards to acquire new members and keep existing members

Filed Under Marketing, Member retention | 1 Comment

I spent the morning further researching reference cards for subscription site membership acquisition and retention. By “reference cards,” I’m referring to 8 1/2 by 11-inch pages that reduce procedures, tasks, or software programs to a series of concise, very visual steps.
Reference cards can contain 2, 4, or 6 pages.
As always when doing research on the [...]

Jan

7

Internet TV appearance by Clutter Diet membership site entrepreneur Lorie Marrero

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One of my favorite membership sites is Lorie Marrero’s Clutter Diet.com. Lorie’s advice has been invaluable to me as I’m a long-time sufferer from “too-many-books-itis”–a common affliction of authors.
When Lorie recently told me she was flying from Dallas to New York City to promote her Clutter Diet site, I suspected something was up…and, today, Lorie [...]

Jan

5

Learn how Penny Sansevieri’s “Red Hot Internet Publicity” can drive traffic to membership and subscription websites

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Learn as Penny Sansevieri, author of Red Hot Internet Publicity, describes how authors and membership site owners can profit from proven online promotion techniques.
On the next Guerrilla Marketing Association weekly coaching call, host Roger C. Parker will be talking to book marketing and publicity expert Penny Sansevieri about her latest book, Red Hot Internet Publicity. [...]

Dec

28

Join Jay Conrad Levinson and Roger C. Parker as they review New Year’s Resolutions for entrepreneurs and marketing professionals

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Authors, publishers, and membership site owners, will want to attend the next online meeting of the Guerrilla Marketing Association.
Jay Conrad Levinson, the original author of the Guerrilla Marketing book series–the world’s best-selling marketing book series–and Roger C. Parker will be sharing their favorite New Year’s Resolutions with members of the Guerrilla Marketing Association.
Jay and Roger [...]

Dec

26

What were your favorite business, copywriting, or marketing books this year?

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As a membership site owner, what business, copywriting, or marketing books did you enjoy and learn from this year? Did you buy these books yourself, or were they gifts from friends or family members?
Would you buy the books again? Would you recommend the books to other membership site owners, or membership site newcomers?
Who do [...]

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