May

5

Peter Shankman’s “Help A Reporter Out” offers free promotional and research resources for membership site owners

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I’m impressed with my first experiences with Peter Shankman’s Help a Reporter Out, (HARO),  www.helpareporterout.com. Sign up as a resource and receive a few “compendium” e-mails a day containing the names and e-mail addresses of journalists looking for subject area experts for upcoming articles.
HARO works both ways, of course. As a membership site owner, you [...]

May

2

Are 2, 4, and 6-panel reference sheets an overlooked marketing opportunity for membership site owners?

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Have you consider packaging, or re-packaging, your membership site’s information as 2, 4, or 6-page reference sheets? Reference sheets condense complicated information into formats that can be displayed at a glance. Reference sheets can be used to create compelling list-building incentives, as well as high-value membership sign-up incentives.
What are reference sheets?
Membership site owners interested in [...]

May

1

Evaluating the content and design of your membership site’s public and member pages

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Membership site owners need to continually evaluate their site’s public and member pages with regard to best serving each page’s differing goals and visitor needs. The easiest way to do this is to ask yourself: “What is the most desired action I want newcomers to my website to take, and what is do I most [...]

Apr

22

New Mindjet Connect adds functionality to mastermind groups focusing on content planning and time management

Filed Under Content, Marketing, Mind mapping | Leave a Comment

Many membership site owners have turned to mind mapping software, like Mindjet’s MindManager 7.0 Pro, to plan their blog and membership site’s content and better manage their time. Tasks that are difficult alone, can be better accomplished in a mastermind group environment. These groups are led by Roger C. Parker, an published author whose 38 [...]

Apr

6

Membership site owners are invited to attend a free Yanik Silver teleseminar interview on web marketing tips for authors

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On April 18, Published & Profitable friends and Members are invited to attend a teleseminar interview with Yanik Silver on the topic: “What authors must know about successfully promoting their books, products, and services on the Internet.” Yanik will discuss his background before beginning his yearly “Underground” seminars and writing his latest book, Entrepreneur Press’s [...]

Apr

1

Save time and keep in touch with members and prospects by creating weekly newsletters from daily blog posts

Filed Under Marketing, Member retention | 1 Comment

A while back, in a previous posting, I referred to the blog content formula that made it practical for Bud Bilanich to create daily posts on his Success Common Sense blog. I mentioned that I was committed to doing the same thing with my Published & Profitable blog. During the past 90 days, I’m [...]

Mar

22

Author 101 teleseminar interview offers advice for authors choosing book titles or membership site owners creating information products

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Authors or membership site owners interested in choosing titles for books, e-books, newsletters, podcasts, or video projects are invited to listen in when Brian Feinblum interviews Published & Profitable’s Roger C. Parker on a special Author 101 event. Rick Frishman and Robyn [...]

Mar

17

C. J. Hayden’s “Get Clients Now!” shows authors and membership site owners how to choose a book title and leverage its profits

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At Published & Profitable, I frequently use C. J. Hayden’s Get Clients Now! as an excellent example of short, benefit-oriented, book title. The title, especially when combined with the accompanying subtitle, A 28-Day Marketing Program for Professionals, Consultants, and Coaches makes an unmistakable promise. Prospective readers know exactly why they should buy the book [...]

Mar

1

Rethinking the basics of membership site success as the economy appears to cool

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The success of your membership site is, ultimately, based on your target market’s desire for change. The same way that nonfiction books are purchased out of necessity, to solve pressing problems or achieve desired goals, membership site owners will achieve success to the extent that their site’s marketing appeals to their market’s desire for change [...]

Feb

23

How to use postcards to promote your membership site

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 I recently received a postcard sent by a membership site owner. The purpose of the postcard was to drive traffic to their membership site. Although the card was well executed–it’s design correctly reflected the web site’s colors and image, etc.,–there was a significant omission. The postcard did not provide me with a “reason why.”
The postcard [...]

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