May

7

Guest profiles and content can increase the value of your membership site’s “obvious expert” teleseminar interviews

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Many membership site owners conduct teleseminar interviews of experts in their field. These interviews not only provide great content for your members, but you can use these calls to introduce your site to your guests’ prospects and clients.
One of the best ways you can promote upcoming interviews and increase the perceived value of your interviews [...]

May

5

Peter Shankman’s “Help A Reporter Out” offers free promotional and research resources for membership site owners

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I’m impressed with my first experiences with Peter Shankman’s Help a Reporter Out, (HARO),  www.helpareporterout.com. Sign up as a resource and receive a few “compendium” e-mails a day containing the names and e-mail addresses of journalists looking for subject area experts for upcoming articles.
HARO works both ways, of course. As a membership site owner, you [...]

Apr

22

New Mindjet Connect adds functionality to mastermind groups focusing on content planning and time management

Filed Under Content, Marketing, Mind mapping | Leave a Comment

Many membership site owners have turned to mind mapping software, like Mindjet’s MindManager 7.0 Pro, to plan their blog and membership site’s content and better manage their time. Tasks that are difficult alone, can be better accomplished in a mastermind group environment. These groups are led by Roger C. Parker, an published author whose 38 [...]

Mar

1

Rethinking the basics of membership site success as the economy appears to cool

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The success of your membership site is, ultimately, based on your target market’s desire for change. The same way that nonfiction books are purchased out of necessity, to solve pressing problems or achieve desired goals, membership site owners will achieve success to the extent that their site’s marketing appeals to their market’s desire for change [...]

Jan

12

E-learning techniques and membership site success–are they the same, or different?

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Today, one of my Published & Profitable members recommended I visit the Articulate Blog–and I’m glad I did. Membership site owners and e-learning professionals appear to have a lot in common, i.e., the need to communicate information and allow participants–or members–profit from new knowledge and the benefits of change.
For someone whose recent experience has been [...]

Dec

18

How to use curiosity to drive repeat visits to your membership site

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James Howard Kunstler, the outspoken novelist and social critic–author of The Long Emergency: Surviving the End of Oil, Climate Change, and Other Converging Catastrophes of the Twenty-First Century, among others– uses a simple, but compelling feature, to attract repeat visits to his website, www.kunstler.com.
Scroll down the home page, until you reach the Architecture section about [...]

Dec

16

How a content plan can save time and increase blog readership and RSS subscriptions

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Membership site owners looking for a “formula” for creating frequent, relevant, blog postings to promote their sites can learn a lot from Bud Bidlanich’s Success Common Sense blog, subtitled, Common Sense Ideas on Becoming a Career and Life Success.
Bud posts 5 days a week, and emphasizes a different topic each day. These topics are [...]

Nov

19

Numbers versus words–which are more effective?

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As I wrote the previous post, I flashed back to a presentation at an AWAI copywriting bootcamp presented by direct marketing legend Herschel Gordon Lewis. He cited studies that proved the effectiveness of numbers over words–regardless of what grammarians might think.
Compare the following phrases:

“features 6 world-class experts who instruct you on the various activities involved”
“features [...]

Nov

19

How many experts are needed to add credibility to a membership site?

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I was reviewing the promotion for Elsom Eldridge and Mark Hendrick’s new publishing e-course when I noticed an interesting specific sentence: the program “features 6 world-class experts who instruct you on the various activities involved.”
You may know Elsom Eldridge, Jr., as the co-author of the popular Obvious Expert book and as a member of Published [...]

Nov

17

Recommended resource for membership site owners searching for new content ideas

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Is there a formula for writing compelling site content?
Multiple site owners like Ryan Lee, author of the best-selling Millionaire Workout, recommend my Content Catalyst, which describes a simple system for writing articles, newsletters, blogs, as well as incentives llike white papers and special reports.
The Content Catalyst also contains over 400 specific words [...]

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