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May
19
Although postcards are usually thought of as lead generators, postcards also offer membership site owners an efficient way to reward their members at frequent intervals. Postcards attract attention because they enjoy great “surprise” value. In an age of e-mail, RSS feeds, and instant messaging, postcards stand out in the morning mail. More important, messages are immediately read, because there are no envelopes to open.
New postcard mailing options are appearing every day. AmazingMail, for example, is now offering 2-panel and 3-panel postcards in a variety of sizes, including 8 1/2 by 11. Cards can be printed and mailed in any quantity desired–with no expensive minimums. Postcards are printed on heavy stock and plastic laminated. These formats arrive folded, held together with adhesive tabs.
Quality is the key to rewarding your members with helpful information packaged to pre-sell its value. The better looking and more substantial your postcard, the more your members will value the information your postcards contain. Applications for membership site member retention include:
- Bonus reference sheets, like instructions, shortcuts, and tips
- Calendars sent monthly or quarterly
- Bonuses for renewals or referrals