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I’m impressed with my first experiences with Peter Shankman’s Help a Reporter Out, (HARO), www.helpareporterout.com. Sign up as a resource and receive a few “compendium” e-mails a day containing the names and e-mail addresses of journalists looking for subject area experts for upcoming articles.
HARO works both ways, of course. As a membership site owner, you might consider registering yourself as a “media reporter” for your membership site, allowing you to locate subject area experts for upcoming membership site content and case studies. Register as a media reporter at www.helpareporter.com/press.