May

7

Guest profiles and content can increase the value of your membership site’s “obvious expert” teleseminar interviews

Filed Under Content, Events

Many membership site owners conduct teleseminar interviews of experts in their field. These interviews not only provide great content for your members, but you can use these calls to introduce your site to your guests’ prospects and clients.

One of the best ways you can promote upcoming interviews and increase the perceived value of your interviews is to profile your guests in advance of the call. A short article stressing the background of your upcoming guest provides you with an opportunity to promote the relevance of the upcoming call to your member’s.

Another way you can build anticipation and–hence–attendance at your live teleseminar interviews is to invite guests to submit a previously-written article or two in advance of your interview. Nowhere is it written that all of your site’s content has to be written by you. Consider creating a “Guest” or “Other Voices” category and invite upcoming guests to submit previously-written articles or content to your site.

It’s a “win-win” situation for all when you build anticipation for your upcoming teleseminar interviews. Your site gains valuable content and more of your members and prospects will attend your teleseminars. The result will be more dynamic and informative interviews and better recordings.

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