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Are 2, 4, and 6-panel reference sheets an overlooked marketing opportunity for membership site owners?
Filed Under Marketing, Member retention
Have you consider packaging, or re-packaging, your membership site’s information as 2, 4, or 6-page reference sheets? Reference sheets condense complicated information into formats that can be displayed at a glance. Reference sheets can be used to create compelling list-building incentives, as well as high-value membership sign-up incentives.
What are reference sheets?
Membership site owners interested in learning more about reference sheets can visit their local Barnes & Noble and look at the various sheets available from To get an idea of what reference sheets are all about, you can visit Barnes and Noble and check out the various examples from SparkNotes, Quamut and Quickstudy.
Or, you can visit sites where you can download examples, like the SparkNotes sample available here. Numerous examples are also available for free download at O’Reilly Publishing’s CustomGuide and at the QuickStudy Download Center. The QuickStudy Download Center is especially interesting, as you can explore different color and layout options for your reference sheets.
Note that although reference sheets are often published as plastic laminated 2, 4, or 6-panel index-dividers, they do not have to be plastic laminated and printed in the large quantities necessary to get per-copy prices within reason. You can just as easily distribute your own reference sheets to members and prospects as Adobe Acrobat PDF files.
Invitation
If you’re a membership site owner using reference sheets to build your prospect list or as a member benefits, and you’d like to share samples and your experience with the membership site community, tell us about your experiences as comments, submitted below.