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May
19
New folded postcard formats make it easy to reward your members
Filed Under Member retention | Leave a Comment
Although postcards are usually thought of as lead generators, postcards also offer membership site owners an efficient way to reward their members at frequent intervals. Postcards attract attention because they enjoy great “surprise” value. In an age of e-mail, RSS feeds, and instant messaging, postcards stand out in the morning mail. More important, messages are [...]