May
21
When should authors, coaches, and consultants start a membership site?
Filed Under Getting started | Leave a Comment
More and more authors, coaches, consultants, and self-employed professionals are recognizing the value of offering their market information distributed online on a subscription basis. But, many unnecessarily delay the creation of their first membership site. Their thinking is that they’ll wait until after they have established a web presence for themselves before converting their [...]
May
20
Often over-looked WordPress feature helps you deliver balanced blog content
Filed Under Blogging tips | Leave a Comment
Normally, WordPress, like many blogging programs, arranges blog categories alphabetically. However, the latest versions of WordPress, i.e., WordPress 2.5 and following, have a nifty feature that displays categories in order of usage. Simply click the “Most used” text link next to categories, and categories are displayed in descending order based on the number of posts [...]
May
19
New folded postcard formats make it easy to reward your members
Filed Under Member retention | Leave a Comment
Although postcards are usually thought of as lead generators, postcards also offer membership site owners an efficient way to reward their members at frequent intervals. Postcards attract attention because they enjoy great “surprise” value. In an age of e-mail, RSS feeds, and instant messaging, postcards stand out in the morning mail. More important, messages are [...]
May
14
Invitation for membership site owners to attend Michael Gerber teleseminar interview tonight
Filed Under Events | Leave a Comment
Tonight, on behalf of the Guerrilla Marketing Association, I’m inviting my membership site owner friends to attend a special teleseminar interview I’m conducting with Michael Gerber, author of The E-Myth and Awakening the Entrepreneur Within. Michael’s “systems-based” messages have profound relevance for membership site owners interested in maximizing their site’s potential.
On tonight’s call, Michael and [...]
May
7
Guest profiles and content can increase the value of your membership site’s “obvious expert” teleseminar interviews
Filed Under Content, Events | Leave a Comment
Many membership site owners conduct teleseminar interviews of experts in their field. These interviews not only provide great content for your members, but you can use these calls to introduce your site to your guests’ prospects and clients.
One of the best ways you can promote upcoming interviews and increase the perceived value of your interviews [...]
May
5
Peter Shankman’s “Help A Reporter Out” offers free promotional and research resources for membership site owners
Filed Under Content, Marketing | Leave a Comment
I’m impressed with my first experiences with Peter Shankman’s Help a Reporter Out, (HARO), www.helpareporterout.com. Sign up as a resource and receive a few “compendium” e-mails a day containing the names and e-mail addresses of journalists looking for subject area experts for upcoming articles.
HARO works both ways, of course. As a membership site owner, you [...]
May
4
When I upgraded to WordPress 2.5.1, my RSS feeds were gone
Filed Under Blogging tips, Software | Leave a Comment
I always wait before upgrading anything.
If Windows comes out with updates, I always wait and see if they are working correctly. Sometimes, you just never know if all the kinks have been worked out.
Well, I recently upgraded to WordPress 2.5 and absolutely loved it.
A short time later, I saw that WordPress 2.5.1 became available available. [...]
May
2
Are 2, 4, and 6-panel reference sheets an overlooked marketing opportunity for membership site owners?
Filed Under Marketing, Member retention | Leave a Comment
Have you consider packaging, or re-packaging, your membership site’s information as 2, 4, or 6-page reference sheets? Reference sheets condense complicated information into formats that can be displayed at a glance. Reference sheets can be used to create compelling list-building incentives, as well as high-value membership sign-up incentives.
What are reference sheets?
Membership site owners interested in [...]
May
1
Evaluating the content and design of your membership site’s public and member pages
Filed Under Marketing, Member retention | Leave a Comment
Membership site owners need to continually evaluate their site’s public and member pages with regard to best serving each page’s differing goals and visitor needs. The easiest way to do this is to ask yourself: “What is the most desired action I want newcomers to my website to take, and what is do I most [...]












