Mar

30

Good news for membership site owners with WordPress blogs

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Over the weekend, WordPress released an upgraded version of their software that offers enhanced capabilities that membership site owners are certain to appreciate. When your software is upgraded, it will be easier for site owner to:

Add graphics to their posts. It is now much easier to  upload and link graphics.
Enhanced page management. It is now [...]

Mar

29

Chuck Frey’s “Mind Mapping Manifesto” helps membership site owners save time planning their site’s bonuses, content, and marketing

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As I described during my Content Catalyst presentation at Tim Kerber’s and Ryan Lee’s Membership Site Owner Bootcamp, I highly recommend mind mapping as a way of getting more done in less time. At Published & Profitable, for used mind mapping to create my Write Your Way to Success list-building incentive. I also use [...]

Mar

22

Author 101 teleseminar interview offers advice for authors choosing book titles or membership site owners creating information products

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Authors or membership site owners interested in choosing titles for books, e-books, newsletters, podcasts, or video projects are invited to listen in when Brian Feinblum interviews Published & Profitable’s Roger C. Parker on a special Author 101 event. Rick Frishman and Robyn [...]

Mar

17

C. J. Hayden’s “Get Clients Now!” shows authors and membership site owners how to choose a book title and leverage its profits

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At Published & Profitable, I frequently use C. J. Hayden’s Get Clients Now! as an excellent example of short, benefit-oriented, book title. The title, especially when combined with the accompanying subtitle, A 28-Day Marketing Program for Professionals, Consultants, and Coaches makes an unmistakable promise. Prospective readers know exactly why they should buy the book [...]

Mar

14

The Poynter Institute’s Roy Peter Clark shows how to write better and close the gap between a blog and a book

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Every so often, one of my membership site coaching clients asks me to refer a good book on writing. Most of the time, I recommend either Strunk & White’s Elements of Style or William Zinsser’s On Writing Well.
Recently, I discovered a new book to recommend: Roy Peter Clark’s 50 Essential Strategies for Writers. The Poynter [...]

Mar

11

Mind mapping tip: keyboard shortcut for entering topics and subtopics

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Membership site owners tend to be heavy mind mapping users. This is because membership site success requires a constant stream of new and relevant content. Mindjet’s MindManager makes it easy to plan and prioritize site content.
The traditional layout for mind maps involves topics organized around the center, however, there are occasions when an Organization [...]

Mar

5

MindManager 7.0 Pro keyboard shortcut for toggling between collapsed and expanded maps

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Membership site owners who use mind mapping software programs like Mindjet’s MindManager 7.0 Pro can use a CTRL + D keyboard shortcut instantly switch between Collapsed and Expanded views of their maps.
Simply hold down the CTRL key while pressing the key for the character D. This will cycle your map between Topics only, Topics with [...]

Mar

1

Rethinking the basics of membership site success as the economy appears to cool

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The success of your membership site is, ultimately, based on your target market’s desire for change. The same way that nonfiction books are purchased out of necessity, to solve pressing problems or achieve desired goals, membership site owners will achieve success to the extent that their site’s marketing appeals to their market’s desire for change [...]