Feb

8

Teleseminar interview to offer copywriting tips and marketing ideas from Ben Hart, $500,000,000 direct response copywriter

Filed Under Member retention

Next week, I’m conducting a special interview with Ben Hart for Published & Profitable friends and members. The title of the Interview is Direct Marketing Copywriting for Authors. Ben Hart’s letters and mailing packages have attracted more than  $500,000,000 in sales, donations, and fees during the past 20 years. 

Authors share several challenges with membership site owners. To succeed, both must recognize that quality–alone–is not enough to guarantee success. Both must continually sell–and re-sell–the value of their content. Both must sell “possibilities” and “change” to buyers they may never meet face to face.

I’m a member of Ben Hart’s Inner Circle, and I interviewed him before for the Guerrilla Marketing Association. I have great respect for the quality of the information he shares on his Thursday night calls. His Inner Circle membership–with you can join for just $1–entitles you to a stream of enthusiastically-delivered, quality information. The Inner Circle also includes incorporates some very sound customer retention strategies of special interest to membership site owners.

Capacity on the call is limited, but Published & Profitable members will be able to access the recordings after the call. The call takes place Friday, February 15, at 11:00 AM EST. To attend the call, contact Published & Profitable for more information. Published & Profitable provides resources for authors to plan, write, promote, and profit from a published book.

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