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Feb
11
Learn how to use design to add value to white papers and other membership site promotions and information products when Michael Stelzner, author of Writing White Papers, interviews me Wednesday, February 13. The topic of Michael’s teleseminar is Mastering White Paper Layout and Design: How Layout Improves the Perceived Value of a White Paper. Membership site owners use white papers for various purposes, including:
- List-building incentives and permission-based marketing. White papers provide a reason for prospects to sign-up for your e-mail tips, newsletters, and follow-up information.
- Sign-up bonuses. White papers can be used to reward members who subscribe to your membership site.
- Client rewards. White papers provide a tangible reward for coaching and consulting clients.
Learn how design can leverage the power of your words by pre-selling your ideas and making them as easy to read as possible. Michael and I will discuss topics like:
- Layout. How many columns should be on each page?
- Fonts. Which typeface should I use?
- Type size. Are large type sizes always better than smaller type sizes?
- Line spacing. What’s wrong with my page layout programs “automatic” line spacing?
- Color. Which colors should I choose?
The interview takes place Wednesday, February 13, at 2:00 PM EST, 11:00 AM, PST.
To learn more and reserve your place, click here!