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Feb
1
The title is one of the most important elements influencing the success of books, list-building incentives, or membership sign-up bonuses. No matter how good the contents of your book, report, or recording is, your title must attract interest, promote the value of your ideas, and differentiate your publication from the competition. To learn more about choosing titles, listen to a free, 1-hour, recording of Michael (Book Yourself Solid) Port interviewing me on his recent Think Big Revolution interview.
During his interview, Michael Port asked me questions like:
- How does a book title differ from a brand?
- What’s the difference between “getting published” and “thinking big?”
- Why do titles fail?
- How important is the length of a title?
- What are the most important characteristics of a strong title?
Additional resources for authors and membership site owners are available at Roger C. Parker’s Published & Profitable membership site. These include resources like articles, worksheets, and worksheets.