Feb

28

Membership site owners can use Photoshop Actions to save time and help their sites project a professional image

Filed Under Graphics | Leave a Comment

Consistent sizing for graphic images is one of the least expensive ways site owners can improve the appearance of their membership sites. The easiest way to achieve consistent sizing is to use Adobe Photoshop’s “Actions” feature. Actions are similar to macros in that you can create, and name, a sequence of commands that you [...]

Feb

23

How to use postcards to promote your membership site

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 I recently received a postcard sent by a membership site owner. The purpose of the postcard was to drive traffic to their membership site. Although the card was well executed–it’s design correctly reflected the web site’s colors and image, etc.,–there was a significant omission. The postcard did not provide me with a “reason why.”
The postcard [...]

Feb

11

How to use design to add value to white papers used for promoting your membership site

Filed Under Graphics, Marketing | Leave a Comment

Learn how to use design to add value to white papers and other membership site promotions and information products when Michael Stelzner, author of Writing White Papers, interviews me Wednesday, February 13. The topic of Michael’s teleseminar is Mastering White Paper Layout and Design: How Layout Improves the Perceived Value of a White Paper. Membership [...]

Feb

8

Teleseminar interview to offer copywriting tips and marketing ideas from Ben Hart, $500,000,000 direct response copywriter

Filed Under Member retention | Leave a Comment

Next week, I’m conducting a special interview with Ben Hart for Published & Profitable friends and members. The title of the Interview is Direct Marketing Copywriting for Authors. Ben Hart’s letters and mailing packages have attracted more than  $500,000,000 in sales, donations, and fees during the past 20 years. 
Authors share several challenges with membership site [...]

Feb

1

Advice for choosing titles for books, membership site bonuses, and permission based marketing incentives

Filed Under Events, Marketing | Leave a Comment

The title is one of the most important elements influencing the success of books, list-building incentives, or membership sign-up bonuses. No matter how good the contents of your book, report, or recording is, your title must attract interest, promote the value of your ideas, and differentiate your publication from the competition. To learn more [...]