Jan

5

Learn how Penny Sansevieri’s “Red Hot Internet Publicity” can drive traffic to membership and subscription websites

Filed Under Marketing

Learn as Penny Sansevieri, author of Red Hot Internet Publicity, describes how authors and membership site owners can profit from proven online promotion techniques.

On the next Guerrilla Marketing Association weekly coaching call, host Roger C. Parker will be talking to book marketing and publicity expert Penny Sansevieri about her latest book, Red Hot Internet Publicity. This call is a “must attend” event for authors interested in promoting their book, regardless of what the subject is and who published it.

Penny’s book, Red Hot Internet Publicity: An Insider’s Guide to Marketing Your Book on the Internet, is as up to date as it is relevant. As a publicist and book marketing promoter, Penny’s worked with some of the biggest names in publishing. She’s also watched the Internet change over the years, becoming an absolutely indispensable part of author marketing today.

By attending this call, and learn:

  • More website traffic and more conversions. Learn how to drive more traffic to your website and how to encourage sign-up’s and sell more books.
  • Press releases–then and now. Learn why online press releases can outlast and outperform their predecessors.
  • How to take a “Virtual Author Tour” (trademark)–without leaving home. Penny Sansevieri pioneered this technique in 2004; she’s so familiar with it that she has actually trademarked the term!
  • Leverage your book to greater profits. Learn how you can sell highly-profitable additional information products to readers throughout the world.

Penny is also the author of From Book to Best Seller: An Insider’s Guide to Publicizing and Promoting Your Book. You can learn more about Penny at her Author Marketing Experts, Inc., website, www.amarketingexpert.com.

Each week, Jay Conrad Levinson and Roger C. Parker host a weekly “expert interview” with a different guests. Over 150 guests have been interviewed, including some of the biggest names in publishing and marketing, such as Michael Gerber (the E-Myth Factor), Michael Gelb (Think like DaVinci), Harry Beckwith (What Clients Want), and Michael Port (Book Yourself Solid) and David Meerman Scott (The New Rules of Marketing and PR).

Attend this week’s call,
Wednesday, Jan. 9, 2008
7:00 PM to 8:00 PM EST

For more information, contact Roger C. Parker or visit the Guerrilla Marketing Association website.

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