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Jan
7
Internet TV appearance by Clutter Diet membership site entrepreneur Lorie Marrero
Filed Under Marketing
One of my favorite membership sites is Lorie Marrero’s Clutter Diet.com. Lorie’s advice has been invaluable to me as I’m a long-time sufferer from “too-many-books-itis”–a common affliction of authors.
When Lorie recently told me she was flying from Dallas to New York City to promote her Clutter Diet site, I suspected something was up…and, today, Lorie sent me the link to her appearance on Better TV. It’s the fourth segment down on the menu to the right.
I thought Lorie did really great. Here’s what I liked about her video:
- Information: helpful, relevant, actionable
- Delivery: clear, enthusiastic, well-paced, but not hyper
- Props: simple, relevant, with usage and buying information
- Overall: friendly, credible, comfortable.
Moral? Perhaps all membership site owners should begin preparing for the day when they have a chance at a television appearance. I suspect it’s a lot harder than Lorie made it look!