Jan

12

E-learning techniques and membership site success–are they the same, or different?

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Today, one of my Published & Profitable members recommended I visit the Articulate Blog–and I’m glad I did. Membership site owners and e-learning professionals appear to have a lot in common, i.e., the need to communicate information and allow participants–or members–profit from new knowledge and the benefits of change.

For someone whose recent experience has been focused on direct-marketing copywriting and direct-response techniques, the differences in terminology and style were quite obvious. Yet, I feel there is, indeed, a great deal of overlap between successful membership sites and successful e-learning sites.

Both e-learning sites and membership sites depend on efficient information transfer. This is the result of focus, conciseness, and the cultivation of an open, collaborative, learning environment. Ultimately, squeeze-pages and high conversion rates aside, all membership sites must exchange information for fees, and those paying the fees must experience the desired benefits.

Do you agree that membership sites are–ultimately–e-learning sites?

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Comments

One Response to “E-learning techniques and membership site success–are they the same, or different?”

  1. Mark on January 14th, 2008 4:08 am

    This raises the “What do you mean when you say eLearning?” question!

    The continuum runs from

    optional downloads that can optionally be read and optionally discussed to
    digital correspondence where all interaction is 1:1 with the instructor to
    interactive courses with many:many discussions designed to effect demonstrable, accountable changes in knowledge, skills or dispositions.

    The focus of the latter courses in on closing the gap between current and target performances in ways that are observable and measurable.

    I think you could find examples of membership sites at each point along the “eLearning” continuum.

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