Jan

11

Using printed reference cards to acquire new members and keep existing members

Filed Under Marketing, Member retention | 1 Comment

I spent the morning further researching reference cards for subscription site membership acquisition and retention. By “reference cards,” I’m referring to 8 1/2 by 11-inch pages that reduce procedures, tasks, or software programs to a series of concise, very visual steps.
Reference cards can contain 2, 4, or 6 pages.
As always when doing research on the [...]