Jan

29

Time management: Are you spending enough time creating and promoting back-end projects?

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Time management is a crucially important topic for membership site owners. The number of detailed tasks that often have to be completed each day, promoting their sites and serving their members, can keep site owners so involved in maintenance and “busywork” that they ignore the importance of making consistent daily progress [...]

Jan

28

Proofing tip for the titles of blogs created using WordPress

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Membership site owners who use WordPress to prepare their blogs should pay particular attention to the correct spelling of the titles of their blog posts.
Although WordPress spell-checks the text of their posts, WordPress does not check the spelling of the titles of their posts. Thus, it’s relatively easy for embarrassing spelling errors to appear in [...]

Jan

22

Writing resource for improving response to membership site landing pages, sign-up pages, and squeeze pages

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During a Published & Profitable interview I conducted with Rick Frishman, 30-year veteran author, publicist, and publisher, I was reminded of a book that might help membership site owners create more effective landing pages, sign-up pages, and squeeze pages. The book is Patrick G. Riley’s The One-Page Proposal: How to Get Your Business Pitch [...]

Jan

18

Why aren’t online slide show formats used more frequently for displaying membership site content?

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I’m surprised that membership site owners don’t take better advantage of online slide shows, like many sites use to control the progressive display of information. An example of what I’m talking about is slide show design and execution like that found on Fast Company’s Best Business Books of 2006. The online slide show technique is [...]

Jan

14

Self-publishing tips for membership site owners

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Do self-published books make sense for membership site owners? Can self-published books help membership site owners acquire new members and keep them longer? What are the major self-publishing options and what’s involved in self-publishing your own book?
Get the inside story on self-publishing during Roger C. Parker’s exclusive Published & Profitable interview with Brent Sampson, [...]

Jan

12

E-learning techniques and membership site success–are they the same, or different?

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Today, one of my Published & Profitable members recommended I visit the Articulate Blog–and I’m glad I did. Membership site owners and e-learning professionals appear to have a lot in common, i.e., the need to communicate information and allow participants–or members–profit from new knowledge and the benefits of change.
For someone whose recent experience has been [...]

Jan

11

Using printed reference cards to acquire new members and keep existing members

Filed Under Marketing, Member retention | 1 Comment

I spent the morning further researching reference cards for subscription site membership acquisition and retention. By “reference cards,” I’m referring to 8 1/2 by 11-inch pages that reduce procedures, tasks, or software programs to a series of concise, very visual steps.
Reference cards can contain 2, 4, or 6 pages.
As always when doing research on the [...]

Jan

7

Internet TV appearance by Clutter Diet membership site entrepreneur Lorie Marrero

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One of my favorite membership sites is Lorie Marrero’s Clutter Diet.com. Lorie’s advice has been invaluable to me as I’m a long-time sufferer from “too-many-books-itis”–a common affliction of authors.
When Lorie recently told me she was flying from Dallas to New York City to promote her Clutter Diet site, I suspected something was up…and, today, Lorie [...]

Jan

5

Learn how Penny Sansevieri’s “Red Hot Internet Publicity” can drive traffic to membership and subscription websites

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Learn as Penny Sansevieri, author of Red Hot Internet Publicity, describes how authors and membership site owners can profit from proven online promotion techniques.
On the next Guerrilla Marketing Association weekly coaching call, host Roger C. Parker will be talking to book marketing and publicity expert Penny Sansevieri about her latest book, Red Hot Internet Publicity. [...]

Jan

1

Setting membership site goals and resolutions for 2008

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Before identifying your 2008 goals and New Year’s Resolutions, take a moment to reflect on 2007. Look for important lessons that can help you plan for a more successful 2008. Ask yourself questions like:

Accomplishments. Did I accomplish everything I had hoped to during 2007? What were my specific membership site accomplishments during 2007 in terms [...]