Dec

24

Why membership site owners should prepare a procedures manual

Filed Under Management

One of the most important documents you can prepare is a procedures manual that describes minutia of membership site content and design, as well as marketing and promoting your site.

As you create your procedures manual, print the pages on 3-hold punched paper and store them in a 3-ring procedures binder. Your procedures manual will help you project a professional image by making it easy to consistently handle details, like text formatting and headline capitalization. For example, Should every word in a headline be capitalized, or just proper nouns?

Without a procedures manual, standards tend to slip. Some headlines may have only the first letter in the first word capitalized–along with proper nouns–while other headlines may have every word capitalized.

Not only will a procedures manual help you project a consistent image, it will prove invaluable when your site grows to the point where you can delegate routine tasks to others. And, if your exit strategy includes selling your site, the existence of a procedures manual may significantly enhance the selling price by making it easy for the new owners to delegate tasks while maintaining your standards.

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