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Dec
5
Since the days of Claude Hopkin’s Scientific Advertising and John Caples Tested Advertising Methods, direct marketers have understood the importance of testing. But, few have mastered the importance of testing as well as David Bullock, who takes testing to the next level.
David Bullock’s passion is helping website owners master Taguchi Testing, which compares to traditional a-b split-run testing like black and white television compares to high-definition color television.
David was my guest on a recent Guerrilla Marketing Association call, and he described how Taguchi methodology can help membership site owners multiply traffic and conversions.
On his website, David offers several free reports that take the mystery out of this valuable technique. Membership site owners are invited to download several free Advertising Optimization Reports here.