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Dec
16
Membership site owners looking for a “formula” for creating frequent, relevant, blog postings to promote their sites can learn a lot from Bud Bidlanich’s Success Common Sense blog, subtitled, Common Sense Ideas on Becoming a Career and Life Success.
Bud posts 5 days a week, and emphasizes a different topic each day. These topics are clearly identified in the first sentence of the post:
- Today is Monday, so this post is on self confidence.
- Today is Tuesday, so this post is on positive personal impact.
- Today is Wednesday, so this post is on outstanding performance.
- Today is Thursday, so this post is on communication skills.
- This is Friday, so this post is on interpersonal competence.
Bud’s blog represents a masterstroke of planning. Like the newsletter editorial calendars I recommend at www.onepagenewsletters.com, this advance planning pays off in 3 important ways:
- Knowing what you’re going to write about in advance puts your subconscious mind to work, thinking about the topics before you sit down to write.
- Writing frequent, short posts about a few important topics helps you quickly build up an inventory of ideas you can recycle into e-books, tip sheets, newsletters, speeches, and teleseminars.
- Anticipation builds blog readership and RSS subscriptions. Those interested in specific topics are likely to show up, again and again to read the latest “installment.”