Dec

28

Join Jay Conrad Levinson and Roger C. Parker as they review New Year’s Resolutions for entrepreneurs and marketing professionals

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Authors, publishers, and membership site owners, will want to attend the next online meeting of the Guerrilla Marketing Association.
Jay Conrad Levinson, the original author of the Guerrilla Marketing book series–the world’s best-selling marketing book series–and Roger C. Parker will be sharing their favorite New Year’s Resolutions with members of the Guerrilla Marketing Association.
Jay and Roger [...]

Dec

26

What were your favorite business, copywriting, or marketing books this year?

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As a membership site owner, what business, copywriting, or marketing books did you enjoy and learn from this year? Did you buy these books yourself, or were they gifts from friends or family members?
Would you buy the books again? Would you recommend the books to other membership site owners, or membership site newcomers?
Who do [...]

Dec

24

Why membership site owners should prepare a procedures manual

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One of the most important documents you can prepare is a procedures manual that describes minutia of membership site content and design, as well as marketing and promoting your site.
As you create your procedures manual, print the pages on 3-hold punched paper and store them in a 3-ring procedures binder. Your procedures manual will help [...]

Dec

18

How to use curiosity to drive repeat visits to your membership site

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James Howard Kunstler, the outspoken novelist and social critic–author of The Long Emergency: Surviving the End of Oil, Climate Change, and Other Converging Catastrophes of the Twenty-First Century, among others– uses a simple, but compelling feature, to attract repeat visits to his website, www.kunstler.com.
Scroll down the home page, until you reach the Architecture section about [...]

Dec

16

How a content plan can save time and increase blog readership and RSS subscriptions

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Membership site owners looking for a “formula” for creating frequent, relevant, blog postings to promote their sites can learn a lot from Bud Bidlanich’s Success Common Sense blog, subtitled, Common Sense Ideas on Becoming a Career and Life Success.
Bud posts 5 days a week, and emphasizes a different topic each day. These topics are [...]

Dec

13

Al and Laura Ries’ Weekly Video Marketing Report demonstrates online video done right

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Membership site owners looking for an example of effective online video content and design should immediately visit www.riesreport.com. It’s one of the view cases I’ve encountered where online video lives up to expectation. It’s one of the few video sites I frequently return to.
Why does The Ries Report succeed where so many others fail? Here [...]

Dec

10

How membership site owners can build their mailing lists using previous issues of their newsletter

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Membership site marketing success is based on constantly increasing the distribution of weekly tips and e-mail newsletters. The more you build the size of your e-mail newsletter mailing list, the more likely you’ll profit from newsletter marketing. Here’s a simple tip for using back issues of your newsletter to build your newsletter’s circulation.
Simply add a [...]

Dec

5

Using Taguchi testing to maximize membership site profits

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Since the days of Claude Hopkin’s Scientific Advertising and John Caples Tested Advertising Methods, direct marketers have understood the importance of testing. But, few have mastered the importance of testing as well as David Bullock, who takes testing to the next level.
David Bullock’s passion is helping website owners master Taguchi Testing, which compares to traditional [...]