Nov

6

What’s the most important page of your membership site?

Filed Under Marketing

No, it’s not the home page. The most important page is the front cover of your white paper, or membership site incentive–typically shown on your site’s home page.

Without a strong incentive, or reason to join your mailing list, you may never get another chance to market to one of your site’s visitors.

An attractive incentive, whether it be a report, tip sheet, or collection of previous newsletters, creates a compelling reason that encourages visitors to your site to share their name and contact information with them, opening the door to future communications–and future profits.

The better-looking your incentive, the better the response you’ll enjoy.

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