Nov

27

Use print-on-demand color postcards to build and maintain member loyalty

Filed Under Member retention

Today, color postcards, sent via First Class mail, are more powerful than ever. They offer membership site owners an excellent tool to build member loyalty. This is because printed and mailed postcards stand out in today’s e-mail oriented world.

At a time when your member’s e-mail in-boxes are probably overflowing with unread mail, bright and well-designed postcards in the morning mail attracts attention, if only because they are so unexpected.

Until recently, it used to be very difficult to send small quantities of color postcards on a consistent basis. Now, however, color postcards can be prepared and send from your computer! These are printed, address, and mailed First Class the next day by firms like AmazingMail.

The cards’ sharp, color-saturated graphics, heavy stock, and plastic lamination project a First Class image that pre-sells your message and your site.

To succeed, however, these postcards must do more than “sell;” they must educate by offering helpful, relevant, information.

Start by asking yourself: “What kind of information would my members like to receive each month?” Look for ways to use postcards to drive members to your membership site each month where they can learn more or perform a relevant task.

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