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Nov
20
Use Creative Briefs to ensure you get the most value for your copywriting and design dollar
Filed Under Marketing
Creative Briefs are one of the least expensive tools you can use to get the most from your membership site marketing investment.
Creative Briefs are 1- and 2-page documents that spell-out all details of a project, including: purpose, intended market, how success will be measured, deliverables, and deadlines.
Creative briefs provide focus for both site owner as well as vendors like copywriters, graphic designers, and web consultants. Creative briefs eliminate misunderstandings, which typically begin with the famous words: “But, I thought…”
To learn more about creative briefs, download a free creative briefs newsletter that describes what should be included, and contains links to examples. Click here to receive future issues on other design and marketing topics.