|
- Join Chuck Frey as he describes creativity and productivity tips for busy authors and membership site owners
- How to find out what your membership site’s visitors really think about your site and its contents
- Help Beta test the next Assessment Generator version and get a year’s worth of assessments, checklists, and surveys for free, a $450 value!
- Am I going to see you at Tim Kerber’s Membership Site Success seminar in Boston, this October?
- Membergate reminder: avoid chosing “download file” when you meant “upload file”
- Articulate Blog - Relevant posts and comments about e-learning tools and techniques
- Bill Myers - Product Developers Resarch Center
- Design to Sell blog - Graphic design and mind mapping ideas, tips, and reviews
- End Writer’s Block - Over 400 content ideas for articles, incentives, content features
- Free branding report - Learn what goes into a powerful brand.
- Membergate Software - Flexible, rock-solid, and scalable software
- Membership Site Owner - Large and growing educational resource community
- Mequoda - Mequoda’s mission is to help publishers master the Internet.
- Published & Profitable blog - Author tips for planning, writing, promoting, and profiting from a book
- Screencast Central - Help for those adding video to their site
- White Paper Design - How to create attractive, easy to read, white papers
Quicklinks
Search
RSS Feeds
 Blog Feed
 |
|
Recently Written
Categories
Archives
Blogroll
Nov
19
As I wrote the previous post, I flashed back to a presentation at an AWAI copywriting bootcamp presented by direct marketing legend Herschel Gordon Lewis. He cited studies that proved the effectiveness of numbers over words–regardless of what grammarians might think.
Compare the following phrases:
- “features 6 world-class experts who instruct you on the various activities involvedâ€
- “features six world-class experts who instruct you on the various activities involved.â€
Note how the number stands out and communicates better in the top example.