Nov

30

Yippee! Camtasia coming soon to the MAC

Filed Under Graphics | 2 Comments

As a MAC user, Camtasia is THE program I really miss on the PC.
Sure there are MAC software that will do screen recording (SnapZ Pro, iShowU, and Screen Mimic come to mind). But these pale in comparison to the power of Camtasia!
The only way to use a screen recorder on a MAC from TechSmith [...]

Nov

29

Mind mapping resources for membership site owners

Filed Under Mind mapping | Leave a Comment

More and more membership site owners are discovering the value of mind mapping, using software programs like Mindjet’s MindManager 7.0.  Mind maps help membership site owners prepare content and update plans for their site, as well as write more effectively in less time. Download a free 21-day trial here.
One of the best places to familiarize [...]

Nov

29

Technorati offers instant access to blogs in your area

Filed Under Marketing | Leave a Comment

Membership site owners should familiarize themselves with claiming blogs at Technorati, <a href=”http://technorati.com/claim/qkbx8s9yf3″ rel=”me”>Technorati Profile</a>

addthis_url = ‘http%3A%2F%2Fwww.membershipsiteplanner.com%2F2007%2F11%2Ftechnorati-offers-instant-access-to-blogs-in-your-area%2F’;
addthis_title = ‘Technorati+offers+instant+access+to+blogs+in+your+area’;
addthis_pub = ”;

Nov

29

Secrets of effective delegation–Creative Briefs

Filed Under Management | Leave a Comment

In order to maximize their time, most success-oriented membership site owners quickly discover the advantages of delegating routine tasks to others. The most successful membership site owners, in fact, willingly delegate tasks that they could do, but that others can perform better.
These tasks include copywriting, graphic design–including blogs, newsletters, and white papers–as well as keeping [...]

Nov

28

Seeing your website as others see it

Filed Under Graphics | Leave a Comment

While on the Guerrilla Marketing Association call on Wednesday, one of the questions Roger asked was how I got into website design.
Originally, I never planned on it. I didn’t really like web design (gasp!)
I hated it because I could never really tell what others were seeing when they looked at my site. In print, more [...]

Nov

27

Use print-on-demand color postcards to build and maintain member loyalty

Filed Under Member retention | Leave a Comment

Today, color postcards, sent via First Class mail, are more powerful than ever. They offer membership site owners an excellent tool to build member loyalty. This is because printed and mailed postcards stand out in today’s e-mail oriented world.
At a time when your member’s e-mail in-boxes are probably overflowing with unread mail, bright [...]

Nov

21

What typeface is good for the web?

Filed Under Graphics | Leave a Comment

One of the most important things to keep in mind when dealing with your website is typeface selection. On the web, your type choice is limited to the font that is available on your audience’s computer.
For this reason, you should always limit your choice to the typeface that is most readily available on computers [...]

Nov

20

Use Creative Briefs to ensure you get the most value for your copywriting and design dollar

Filed Under Marketing | Leave a Comment

Creative Briefs are one of the least expensive tools you can use to get the most from your membership site marketing investment.
Creative Briefs are 1- and 2-page documents that spell-out all details of a project, including: purpose, intended market, how success will be measured, deliverables, and deadlines.
Creative briefs provide focus for both site owner [...]

Nov

19

Numbers versus words–which are more effective?

Filed Under Content, Graphics | Leave a Comment

As I wrote the previous post, I flashed back to a presentation at an AWAI copywriting bootcamp presented by direct marketing legend Herschel Gordon Lewis. He cited studies that proved the effectiveness of numbers over words–regardless of what grammarians might think.
Compare the following phrases:

“features 6 world-class experts who instruct you on the various activities involved”
“features [...]

Nov

19

How many experts are needed to add credibility to a membership site?

Filed Under Content | Leave a Comment

I was reviewing the promotion for Elsom Eldridge and Mark Hendrick’s new publishing e-course when I noticed an interesting specific sentence: the program “features 6 world-class experts who instruct you on the various activities involved.”
You may know Elsom Eldridge, Jr., as the co-author of the popular Obvious Expert book and as a member of Published [...]

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