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Oct
18
Membership site owners should resist the temptation to view site graphics from an aesthetic, or “image,” point of view.
Instead, the appropriateness of your site’s graphics should be determined by functionality, i.e., “How effectively does each graphic communicate the message I’m trying to get across?”
If a graphic doesn’t reinforce your site’s core message, philosophy or benefits, or help set your site apart from the competition, it’s probably more decorative than meaningful.