Fellow for Dummies… best-selling author Dan Gookin is offering a concise and helpful free guide of interest to membership site owners who weren’t brought up speaking HTML code.
It’s a free, 26-page, Blogger’s Guide to HTML that you can download for free here.

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Membership site owners should resist the temptation to view site graphics from an aesthetic, or “image,” point of view.
Instead, the appropriateness of your site’s graphics should be determined by functionality, i.e., “How effectively does each graphic communicate the message I’m trying to get across?”
If a graphic doesn’t reinforce your site’s core message, philosophy or [...]