Oct

27

Begin creating weekly tips long before you launch your membership site

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One of the easiest ways you can begin to create content for your membership site is to begin writing and posting tips as soon as possible.
Begin by making a list of specific tip ideas. Tips should be short, concise, and easily acted upon.
Weekly tips contribute to your membership site’s success in several ways:

Tips lead to [...]

Oct

25

Creativity and mind mapping resources for membership site owners from Chuck Frey

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Chuck Frey’s Mind Mapping Users blog is a “must read” for membership site owners interested in tapping into the power of mind mapping for managing their site’s content and promotion. Chuck also publishes his popular Innovation Trends blog.
Recently, through Chuck’s Mind Mapping User’s blog, I discovered a great blog posting by Raj Dash entitled: [...]

Oct

24

3-ring binders offer new profit opportunities for membership site owners

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A 3-ring binder, with a set of customized tabbed index dividers corresponding to the major content areas of your website, creates a low-cost, but high-margin and very appreciated, profit opportunity.
Membership site owners can either sell the binder, with a customized cover and pre-printed tabbed inserts, or reserve the customized binder for just premium-level members.
Binders are [...]

Oct

23

Importance of cultivating back-end profits at every step

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The October issue of one of my favorite newsletters, published by Bud Bidlanch, requested that I reconfirm my membership. Since his newsletter and his blog are uncommonly useful, I complied.
When I did, the confirmation page was the page of his website describing Bud’s many coaching, consulting, speaking, and training services.
This reaffirmed, once more, the importance [...]

Oct

22

What are the most visited pages on a membership site?

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Certainly, the Public Page is one of the most popular, as both members and non-members view it. To non-members, it is their introduction to your site, one that–hopefully–provides compelling reasons for them to stick around and learn more.
To members, the public page is a stop on their way to the member log-in page, followed by [...]

Oct

18

Help for the HTML challenged

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Fellow for Dummies… best-selling author Dan Gookin is offering a concise and helpful free guide of interest to membership site owners who weren’t brought up speaking HTML code.
It’s a free, 26-page, Blogger’s Guide to HTML that you can download for free here.

addthis_url = ‘http%3A%2F%2Fwww.membershipsiteplanner.com%2F2007%2F10%2Fhelp-for-the-html-challenged%2F’;
addthis_title = ‘Help+for+the+HTML+challenged’;
[...]

Oct

18

Meaningful graphics for membership site success

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Membership site owners should resist the temptation to view site graphics from an aesthetic, or “image,” point of view.
Instead, the appropriateness of your site’s graphics should be determined by functionality, i.e., “How effectively does each graphic communicate the message I’m trying to get across?”
If a graphic doesn’t reinforce your site’s core message, philosophy or [...]

Oct

15

Learning about membership sites from Public Radio

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Yesterday, my son and I drove up to Portland, ME, to attend a recording of Public Radio’s Says You, a game of word definitions and derivations. Says You was recording two 1-hour shows in front of a live audience for later broadcast.
Once again, as I noted when I closely studied shows like Prairie Home Companion [...]

Oct

15

Change and membership site success

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After spending the past few days reviewing the contents of my about-to-launch site, www.publishedandprofitable.com, it suddenly struck me that membership site success shares a lot in common with book publishing success. Both share a common origin in the quest for change.
Once you leave the realm of “celebrity” business book authors, such as GE’s Jack Welch, [...]