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Jul
10
It’s never too early membership site owners to create a procedures manual for their sites. These manuals should describe detailed content and design standards for various categories of membership site pages and marketing.
A procedures manual for your membership site should be printed on 3-hole paper and inserted into a 3-ring binder. Separates pages should address content and formatting for:
- Articles
- Audios
- Assessments
- Blog posts
- Case studies
- Checklists
- Editorial board member descriptions
- E-mail signatures
- Interviews
- Member portals (or “home pages”)
- Monthly newsletters
- Public portals
- Weekly tips
- Worksheets
- Videos
A detailed procedures manual for your membership site will not only make it easier for you to maintain consistency as you update your site and add new content, but will also make it easier for you to delegate routine tasks to others.
In addition, if appropriate down the road, a detailed procedures manual for your membership site will make it easier for you to sell your site.